Limoncello is a digestivo, it's meant to help with the digestive process, and is commonly drunk within the Italian culture after meals. Italians have their own culture surrounding food. It's a social event and can take hours. Drinking has its own subsection in that culture. Limoncello isn't meant to be drunk quickly, chugged or pounded down like some liquors in the United States are. My goal is to reflect this with the design and help promote this culture in America.

The secondary packaging can be flipped upside down to act as a holder for the bottle. Either placed on the table, or store it in the freezer. The content on this secondary packaging is meant to be a talking point. Help promote discussion for those drinking.